As a small business owner, who is looking to build a business that is sustainable, both in product and in brand, marketing has always been an interesting spot for me. I get the importance of the bottom line, and selling your products, but the traditional way of selling doesn't resonate with me. I had the opportunity to meet Audrey about a year ago and we just connected on our values. Since we met, she has started her own marketing agency with a focus entirely on ethical marketing.
In this episode Audrey and I dig into what is ethical marketing, how to use it in your small business and why it is so beneficial in this world where consumers are looking for authenticity and true quality in the products they are purchasing.
I loved sitting down with Audrey and I hope that if you are starting a business, or running a small business and you are looking for marketing support in a way that more closely aligns with your brand, that you will take a listen!
You can find Audreys company, Sentient Marketing at Sentient Marketing | Digital Marketing Agency for Conscious Brands or on Social Media @sentient.marketing
Hope you enjoy!